Tasmania is world-renowned for its unique natural resources and unspoiled beauty. Ecotourism draws people from far corners of the globe to our shores. With the introduction of new additions to the Spirit of Tasmania ferry fleet, it is anticipated that caravan and motorhome tourism will grow. Era was engaged by Tourism Tasmania to develop a Caravan and Motorhome Market Plan to guide sustainable growth in this sector and ensure Tasmania’s infrastructure and tourist attractions are suitably prepared for the expansion in caravan and motorhome visits.

Era conducted a thorough stocktake of existing infrastructure and services for the caravan and motorhome market, and a review of relevant policy. Era then identified key recommendations and priorities to shape Tasmania’s planning for an expanding caravan and motorhome tourism sector.

Project Highlights

• Engaged with government and industry across Tasmania to understand the caravan and camping market.

• Recommended a suite of regionally specific infrastructure improvement opportunities to support market visitation in the Caravan and Motorhome Market Plan.

• Identified statewide policy and communication initiatives to support sustainable market growth.

• Project outcomes directly informed the State Government’s 2025 grant program, including the $5 million Spirit Preparedness Fund.